How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market
Само за регистроване кориснике
2018
Чланак у часопису (Објављена верзија)
Метаподаци
Приказ свих података о документуАпстракт
In addition to generating economic growth and competitiveness, companies are expected to integrate concerns about society and the environment into ongoing operations. Corporate social responsibility (CSR) initiatives are advocated in order to affect stakeholders' perception of corporate reputation. This study aims to identify specific CSR items that drive reputation and to measure their individual impact. The results indicate that CSR items affect corporate reputation. Moreover, the intensity of this relationship varies for all items. Significant differences were found between citizens and specific stakeholders, as well as among different groups of stakeholders. Furthermore, the study identified the moderate effect of age and gender on the relationship between CSR and corporate reputation. The results contribute to an extant body of evidence on the impact of CSR on corporate reputation, by providing perspectives of both citizens and stakeholders.
Кључне речи:
stakeholders / emerging market / corporate social responsibility / corporate reputationИзвор:
Journal of East European Management Studies, 2018, 23, 1, 10-29Издавач:
- Nomos Verlagsgesellschaft Mbh & Co Kg, Baden-Baden
DOI: 10.5771/0949-6181-2018-1-10
ISSN: 0949-6181
WoS: 000430015800003
Scopus: 2-s2.0-85045900483
Институција/група
Fakultet organizacionih naukaTY - JOUR AU - Vlastelica, Tamara AU - Cicvarić-Kostić, Slavica AU - Okanović, Milan AU - Milosavljević, Miloš PY - 2018 UR - https://rfos.fon.bg.ac.rs/handle/123456789/1834 AB - In addition to generating economic growth and competitiveness, companies are expected to integrate concerns about society and the environment into ongoing operations. Corporate social responsibility (CSR) initiatives are advocated in order to affect stakeholders' perception of corporate reputation. This study aims to identify specific CSR items that drive reputation and to measure their individual impact. The results indicate that CSR items affect corporate reputation. Moreover, the intensity of this relationship varies for all items. Significant differences were found between citizens and specific stakeholders, as well as among different groups of stakeholders. Furthermore, the study identified the moderate effect of age and gender on the relationship between CSR and corporate reputation. The results contribute to an extant body of evidence on the impact of CSR on corporate reputation, by providing perspectives of both citizens and stakeholders. PB - Nomos Verlagsgesellschaft Mbh & Co Kg, Baden-Baden T2 - Journal of East European Management Studies T1 - How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market EP - 29 IS - 1 SP - 10 VL - 23 DO - 10.5771/0949-6181-2018-1-10 UR - conv_2027 ER -
@article{ author = "Vlastelica, Tamara and Cicvarić-Kostić, Slavica and Okanović, Milan and Milosavljević, Miloš", year = "2018", abstract = "In addition to generating economic growth and competitiveness, companies are expected to integrate concerns about society and the environment into ongoing operations. Corporate social responsibility (CSR) initiatives are advocated in order to affect stakeholders' perception of corporate reputation. This study aims to identify specific CSR items that drive reputation and to measure their individual impact. The results indicate that CSR items affect corporate reputation. Moreover, the intensity of this relationship varies for all items. Significant differences were found between citizens and specific stakeholders, as well as among different groups of stakeholders. Furthermore, the study identified the moderate effect of age and gender on the relationship between CSR and corporate reputation. The results contribute to an extant body of evidence on the impact of CSR on corporate reputation, by providing perspectives of both citizens and stakeholders.", publisher = "Nomos Verlagsgesellschaft Mbh & Co Kg, Baden-Baden", journal = "Journal of East European Management Studies", title = "How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market", pages = "29-10", number = "1", volume = "23", doi = "10.5771/0949-6181-2018-1-10", url = "conv_2027" }
Vlastelica, T., Cicvarić-Kostić, S., Okanović, M.,& Milosavljević, M.. (2018). How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market. in Journal of East European Management Studies Nomos Verlagsgesellschaft Mbh & Co Kg, Baden-Baden., 23(1), 10-29. https://doi.org/10.5771/0949-6181-2018-1-10 conv_2027
Vlastelica T, Cicvarić-Kostić S, Okanović M, Milosavljević M. How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market. in Journal of East European Management Studies. 2018;23(1):10-29. doi:10.5771/0949-6181-2018-1-10 conv_2027 .
Vlastelica, Tamara, Cicvarić-Kostić, Slavica, Okanović, Milan, Milosavljević, Miloš, "How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market" in Journal of East European Management Studies, 23, no. 1 (2018):10-29, https://doi.org/10.5771/0949-6181-2018-1-10 ., conv_2027 .