A comparative empirical study of analytic hierarchy process and conjoint analysis:literature review
Apstrakt
This paper is based on the main difference between conceptual and theoretical frameworks as well as literature review of comparative studies of two multi-criteria decision making methods (MCDM): Analytic Hierarchy Process (AHP) and Conjoint analysis. The AHP method represents a formal framework for solving complex multiatributive decision making problems, as well as a systemic procedure for ranking multiple alternatives and/or for selecting the best from a set of available ones. Conjoint analysis is an experimental approach used for measuring individual's preferences regarding the attributes of a product or a service. It is based on a simple premise that individuals evaluate alternatives, with these alternatives being composed of a combination of attributes whose part-worth utilities are estimated by researchers. Bearing in mind the quality of desired results, it must be dependent on the problems and aspects of research: Knowledge of the MCDM methods, level of complexity (number of cri...teria), order effects, level of consistency, chooses the appropriate method.
Ključne reči:
Multi-criteria decision making (MCDM) methods / Literature review / Conjoint analysis / Analytic Hierarchy ProcessIzvor:
Decision Making: Applications in Management and Engineering, 2018, 1, 2, 153-163Izdavač:
- Regional Association for Security and crisis management
Finansiranje / projekti:
- Monitoring i adaptivno upravljanje rizikom u površinskoj eksploataciji mineralnih sirovina (RS-MESTD-Technological Development (TD or TR)-33044)
- Nove informacione tehnologije za analitičko odlučivanje bazirane na organizaciji eksperimenta i opservaciji i njihova primena u biološkim, ekonomskim i sociološkim sistemima (RS-MESTD-Integrated and Interdisciplinary Research (IIR or III)-44007)
Institucija/grupa
Fakultet organizacionih naukaTY - JOUR AU - Popović, Milena AU - Kuzmanović, Marija AU - Savić, Gordana PY - 2018 UR - https://rfos.fon.bg.ac.rs/handle/123456789/1860 AB - This paper is based on the main difference between conceptual and theoretical frameworks as well as literature review of comparative studies of two multi-criteria decision making methods (MCDM): Analytic Hierarchy Process (AHP) and Conjoint analysis. The AHP method represents a formal framework for solving complex multiatributive decision making problems, as well as a systemic procedure for ranking multiple alternatives and/or for selecting the best from a set of available ones. Conjoint analysis is an experimental approach used for measuring individual's preferences regarding the attributes of a product or a service. It is based on a simple premise that individuals evaluate alternatives, with these alternatives being composed of a combination of attributes whose part-worth utilities are estimated by researchers. Bearing in mind the quality of desired results, it must be dependent on the problems and aspects of research: Knowledge of the MCDM methods, level of complexity (number of criteria), order effects, level of consistency, chooses the appropriate method. PB - Regional Association for Security and crisis management T2 - Decision Making: Applications in Management and Engineering T1 - A comparative empirical study of analytic hierarchy process and conjoint analysis:literature review EP - 163 IS - 2 SP - 153 VL - 1 DO - 10.31181/dmame1802160p UR - conv_3564 ER -
@article{ author = "Popović, Milena and Kuzmanović, Marija and Savić, Gordana", year = "2018", abstract = "This paper is based on the main difference between conceptual and theoretical frameworks as well as literature review of comparative studies of two multi-criteria decision making methods (MCDM): Analytic Hierarchy Process (AHP) and Conjoint analysis. The AHP method represents a formal framework for solving complex multiatributive decision making problems, as well as a systemic procedure for ranking multiple alternatives and/or for selecting the best from a set of available ones. Conjoint analysis is an experimental approach used for measuring individual's preferences regarding the attributes of a product or a service. It is based on a simple premise that individuals evaluate alternatives, with these alternatives being composed of a combination of attributes whose part-worth utilities are estimated by researchers. Bearing in mind the quality of desired results, it must be dependent on the problems and aspects of research: Knowledge of the MCDM methods, level of complexity (number of criteria), order effects, level of consistency, chooses the appropriate method.", publisher = "Regional Association for Security and crisis management", journal = "Decision Making: Applications in Management and Engineering", title = "A comparative empirical study of analytic hierarchy process and conjoint analysis:literature review", pages = "163-153", number = "2", volume = "1", doi = "10.31181/dmame1802160p", url = "conv_3564" }
Popović, M., Kuzmanović, M.,& Savić, G.. (2018). A comparative empirical study of analytic hierarchy process and conjoint analysis:literature review. in Decision Making: Applications in Management and Engineering Regional Association for Security and crisis management., 1(2), 153-163. https://doi.org/10.31181/dmame1802160p conv_3564
Popović M, Kuzmanović M, Savić G. A comparative empirical study of analytic hierarchy process and conjoint analysis:literature review. in Decision Making: Applications in Management and Engineering. 2018;1(2):153-163. doi:10.31181/dmame1802160p conv_3564 .
Popović, Milena, Kuzmanović, Marija, Savić, Gordana, "A comparative empirical study of analytic hierarchy process and conjoint analysis:literature review" in Decision Making: Applications in Management and Engineering, 1, no. 2 (2018):153-163, https://doi.org/10.31181/dmame1802160p ., conv_3564 .