A Survey on Centennials' Expectations of Mobile Operators
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2020
Konferencijski prilog (Objavljena verzija)
Metapodaci
Prikaz svih podataka o dokumentuApstrakt
To attract and retain consumers born in the era of social networks and grown up with the smartphones requires marketing and customer relationship management to be reshaped and adapted to their needs, habits, and aspirations. Digital natives expect digital customer experience through all the stages of the customer journey. Besides the challenges common for all industries, for mobile operators this additionally means to satisfy the customer segment which has the most demanding requirements in terms of mobile network and services quality but perceive it as a commodity. This paper addresses the topic of relationship between Generation Z and mobile operators, leveraging on the survey made among post-Millennials in Serbia. It presents their preferences and expectations and outlines the most important implications this might have on mobile operator's business.
Izvor:
Marketing and Smart Technologies, Icmarktech 2019, 2020, 167, 178-189Izdavač:
- Springer-Verlag Berlin, Berlin
Finansiranje / projekti:
- Primena računarske tehnike u eksperimentalnoj fizici čvrstog stanja (RS-MESTD-Basic Research (BR or ON)-174031)
DOI: 10.1007/978-981-15-1564-4_18
ISSN: 2190-3018
WoS: 000833547500018
Scopus: 2-s2.0-85076977824
Institucija/grupa
Fakultet organizacionih naukaTY - CONF AU - Stojanović, Mirjana AU - Projović, Marko AU - Živojinović, Lazar AU - Barać, Dušan AU - Bogdanović, Zorica PY - 2020 UR - https://rfos.fon.bg.ac.rs/handle/123456789/2095 AB - To attract and retain consumers born in the era of social networks and grown up with the smartphones requires marketing and customer relationship management to be reshaped and adapted to their needs, habits, and aspirations. Digital natives expect digital customer experience through all the stages of the customer journey. Besides the challenges common for all industries, for mobile operators this additionally means to satisfy the customer segment which has the most demanding requirements in terms of mobile network and services quality but perceive it as a commodity. This paper addresses the topic of relationship between Generation Z and mobile operators, leveraging on the survey made among post-Millennials in Serbia. It presents their preferences and expectations and outlines the most important implications this might have on mobile operator's business. PB - Springer-Verlag Berlin, Berlin C3 - Marketing and Smart Technologies, Icmarktech 2019 T1 - A Survey on Centennials' Expectations of Mobile Operators EP - 189 SP - 178 VL - 167 DO - 10.1007/978-981-15-1564-4_18 UR - conv_2735 ER -
@conference{ author = "Stojanović, Mirjana and Projović, Marko and Živojinović, Lazar and Barać, Dušan and Bogdanović, Zorica", year = "2020", abstract = "To attract and retain consumers born in the era of social networks and grown up with the smartphones requires marketing and customer relationship management to be reshaped and adapted to their needs, habits, and aspirations. Digital natives expect digital customer experience through all the stages of the customer journey. Besides the challenges common for all industries, for mobile operators this additionally means to satisfy the customer segment which has the most demanding requirements in terms of mobile network and services quality but perceive it as a commodity. This paper addresses the topic of relationship between Generation Z and mobile operators, leveraging on the survey made among post-Millennials in Serbia. It presents their preferences and expectations and outlines the most important implications this might have on mobile operator's business.", publisher = "Springer-Verlag Berlin, Berlin", journal = "Marketing and Smart Technologies, Icmarktech 2019", title = "A Survey on Centennials' Expectations of Mobile Operators", pages = "189-178", volume = "167", doi = "10.1007/978-981-15-1564-4_18", url = "conv_2735" }
Stojanović, M., Projović, M., Živojinović, L., Barać, D.,& Bogdanović, Z.. (2020). A Survey on Centennials' Expectations of Mobile Operators. in Marketing and Smart Technologies, Icmarktech 2019 Springer-Verlag Berlin, Berlin., 167, 178-189. https://doi.org/10.1007/978-981-15-1564-4_18 conv_2735
Stojanović M, Projović M, Živojinović L, Barać D, Bogdanović Z. A Survey on Centennials' Expectations of Mobile Operators. in Marketing and Smart Technologies, Icmarktech 2019. 2020;167:178-189. doi:10.1007/978-981-15-1564-4_18 conv_2735 .
Stojanović, Mirjana, Projović, Marko, Živojinović, Lazar, Barać, Dušan, Bogdanović, Zorica, "A Survey on Centennials' Expectations of Mobile Operators" in Marketing and Smart Technologies, Icmarktech 2019, 167 (2020):178-189, https://doi.org/10.1007/978-981-15-1564-4_18 ., conv_2735 .