Multiple special event timetabling using goal programming

Abstract

This paper presents the methodology of planning the Multiple Special Event (MSE) - the establishing of the precise time schedule (timetabling) of special events having same goals, content and anticipated effects but taking place at different locations. An original Goal Programming (GP) model of the decision-making procedure related to Multiply Special Event organizing has been designed. Continuity and uniformity have been taken as basic criteria. The proposed methodology has been applied to the study of a socially responsible campaign of Dunav Insurance Company-FIREFLY. Several scenarios with different time periods have been simulated and comparative analysis of the effects of the previous year's campaign and the anticipated timetabling effects produced by optimization has been made.