Istraživanje faktora poverenja onlajn kupaca
Research on factors influencing trust in online shopping
dc.creator | Jović, Marija | |
dc.creator | Filipović, Vinka | |
dc.creator | Štavljanin, Velimir | |
dc.date.accessioned | 2023-05-12T10:38:27Z | |
dc.date.available | 2023-05-12T10:38:27Z | |
dc.date.issued | 2013 | |
dc.identifier.issn | 1451-4397 | |
dc.identifier.uri | https://rfos.fon.bg.ac.rs/handle/123456789/1089 | |
dc.description.abstract | Cilj ovoga rada je identifikacija faktora koji utiču na poverenje u onlajn kupovinu. Ovi faktori trebalo bi da pomognu u razumevanju koncepta poverenja onlajn kupaca. Da bi se ovo postiglo, izvršen je pregled empirijskih studija o poverenju u onlajn okruženju. Opsežnim istraživanjem literature, identifikovano je 122 izvora, koja se bave ovom temom. U 60 radova pronađeno je ukupno 55 faktora, za koje autori tvrde da imaju uticaj na onlajn poverenje. Faktori su predstavljeni na sistematizovan i smislen način, čineći osnovu za aktivnosti kompanija koje žele da unaprede poverenje onlajn kupaca. Predstavljeni su i rezultati statističke analize, kojom je redukovan broj faktora, čineći ih pogodnijim za dalju primenu u praksi. | sr |
dc.description.abstract | The aim of this study was to identify factors that influence trust in online shopping. These factors should help in understanding the concept of the trust of online customers. To achieve this, a review of empirical studies on the confidence in the online environment is presented. An extensive search of the literature, 122 sources that deal with this topic was identified. In the 60 paper, 55 factors are founded that the authors claim to have a significant impact on online trust. The factors are presented in a systematic and meaningful way, which presents base for activities of the companies that want to improve the confidence of online shoppers. The results of the statistical analysis are presented, which reduce the number of factors, making them more suitable for further application. | en |
dc.publisher | Univerzitet u Beogradu - Fakultet organizacionih nauka, Beograd | |
dc.rights | openAccess | |
dc.source | Info M | |
dc.subject | Poverenje | sr |
dc.subject | onlajn okruženje | sr |
dc.subject | onlajn kupovina | sr |
dc.subject | onlajn kupci | sr |
dc.subject | faktori | sr |
dc.subject | Trust | en |
dc.subject | online shopping | en |
dc.subject | online shoppers | en |
dc.subject | online environment | en |
dc.subject | factors | en |
dc.title | Istraživanje faktora poverenja onlajn kupaca | sr |
dc.title | Research on factors influencing trust in online shopping | en |
dc.type | article | |
dc.rights.license | ARR | |
dc.citation.epage | 50 | |
dc.citation.issue | 48 | |
dc.citation.other | 12(48): 44-50 | |
dc.citation.rank | M52 | |
dc.citation.spage | 44 | |
dc.citation.volume | 12 | |
dc.identifier.rcub | conv_691 | |
dc.type.version | publishedVersion |
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