Attracting tourists to a shopping centre

Please use this identifier to cite or link to this item: https://rfos.fon.bg.ac.rs/handle/123456789/1103

Full metadata record

DC Field	Value	Language
dc.creator	Filipović, Vinka
dc.creator	Jovanović, Danijela
dc.creator	Cicvarić-Kostić, Slavica
dc.date.accessioned	2023-05-12T10:39:11Z	-
dc.date.available	2023-05-12T10:39:11Z	-
dc.date.issued	2013
dc.identifier.issn	0354-8635
dc.identifier.uri	https://rfos.fon.bg.ac.rs/handle/123456789/1103	-
dc.description.abstract	This article highlights a necessity of adjusting the marketing mix to tourists’ requirements. The tourists are no longer limited only to the purchase of souvenirs and local artifacts. Shopping has become an important part of the overall tourist experience and tourists are becoming a very important target group for shopping centers marketing.	en
dc.publisher	Univerzitet u Beogradu - Fakultet organizacionih nauka, Beograd
dc.rights	openAccess
dc.source	Management - časopis za teoriju i praksu menadžmenta
dc.subject	tourists	en
dc.subject	targeting of tourists	en
dc.subject	shopping centre	en
dc.subject	purchasing	en
dc.subject	motives of purchase	en
dc.title	Attracting tourists to a shopping centre	en
dc.type	article
dc.rights.license	ARR
dc.citation.epage	18
dc.citation.issue	66
dc.citation.other	18(66): 15-18
dc.citation.rank	M51
dc.citation.spage	15
dc.citation.volume	18
dc.identifier.rcub	conv_448
dc.type.version	publishedVersion
item.cerifentitytype	Publications	-
item.fulltext	No Fulltext	-
item.grantfulltext	none	-
item.openairetype	article	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
Appears in Collections:	Radovi istraživača / Researchers’ publications

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