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Please use this identifier to cite or link to this item: https://rfos.fon.bg.ac.rs/handle/123456789/1147
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dc.creatorKuzmanović, Marija
dc.creatorRadosavljević, Marko
dc.creatorVujošević, Mirko
dc.date.accessioned2023-05-12T10:41:29Z-
dc.date.available2023-05-12T10:41:29Z-
dc.date.issued2013
dc.identifier.issn1785-8860
dc.identifier.urihttps://rfos.fon.bg.ac.rs/handle/123456789/1147-
dc.description.abstractIn this paper, conjoint analysis is used to gain insights into how university students value various aspects of the postpaid mobile phone service. Preference-based segmentation is performed on the output from the conjoint analysis to isolate homogeneous consumer segments that possess similar preferences for mobile phone service. Based on the results the study suggests a marketing strategy for mobile phone operators.en
dc.publisherBudapest Tech Polytechnical Institution
dc.relationinfo:eu-repo/grantAgreement/MESTD/Integrated and Interdisciplinary Research (IIR or III)/44007/RS//
dc.relationinfo:eu-repo/grantAgreement/MESTD/Technological Development (TD or TR)/33044/RS//
dc.rightsrestrictedAccess
dc.sourceActa Polytechnica Hungarica
dc.subjectstudents' preferencesen
dc.subjectpreference-based segmentationen
dc.subjectpostpaid planen
dc.subjectmobile phone serviceen
dc.subjectConjoint analysisen
dc.titleUnderstanding Student Preferences for Postpaid Mobile Services using Conjoint Analysisen
dc.typearticle
dc.rights.licenseARR
dc.citation.epage176
dc.citation.issue1
dc.citation.other10(1): 159-176
dc.citation.rankM23
dc.citation.spage159
dc.citation.volume10
dc.identifier.rcubconv_3245
dc.identifier.scopus2-s2.0-84873675342
dc.identifier.wos000320488300009
dc.type.versionpublishedVersion
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypearticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
Appears in Collections:Radovi istraživača / Researchers’ publications
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