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https://rfos.fon.bg.ac.rs/handle/123456789/133| Title: | Generatori aplikacija u istraživanju marketinga - BLAISE sistem Generation of applications in marketing research |
Authors: | Vukmirović, Dragan | Issue Date: | 1994 | Publisher: | Srpsko udruženje za marketing, Beograd | Abstract: | Rad se bavi problematikom korišćenja generatora aplikacija u anketnim istraživanjima marketinga. Dat je prikaz strukture BLAISE sistema sa opisom njegovih osnovnih komponenata i funkcija po svim fazama istraživanja. Posebno su istaknute prednosti ovog sistema u odnosu na tradicionalni pristup istraživanju. This paper deals with problems of using the generator of applications in marketing survey research. The structure of BLAISE system in analyzed and basic components and functions are described by phases of survey processing. Advantages of the BLAISE system related to traditional approach are emphasized. |
URI: | https://rfos.fon.bg.ac.rs/handle/123456789/133 | ISSN: | 0354-3471 |
| Appears in Collections: | Radovi istraživača / Researchers’ publications |
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