Mogućnosti unapređenja razvoja internet preduzetništva u Republici Srbiji

Abstract

Informaciono-komunikacione i Internet tehnologije predstavljaju najvažnije pokretače inovacija i rasta nacionalnih privreda u razvijenim zemljama sveta. Nove digitalne tehnologije i inovacije su moćno oružje za reinženjering celokupnih industrija i lanaca vrednosti jedne zemlje, koje smanjuju barijere za ulazak preduzeća iz tih zemalja na svetska tržišta i otvaraju vrata za novu generaciju preduzetnika - Internet preduzetnika. U razvijenim zemljama sveta pruža se podstrek i podrška malim i srednjim preduzećima da u potpunosti iskoriste najnovije digitalne tehnologije i ostvare nove ekonomske koristi. Veća upotreba naprednih digitalnih tehnologija od strane preduzetnika, kroz nove poslovne mogućnosti, podstiče rast i razvoj jedne zemlje i povećava stopu zaposlenosti. U ovom radu je ukazano na važnost Internet preduzetništva, prednosti, potrebu kao i mogućnosti unapređenja njegovog razvoja u Republici Srbiji.

Information and communication technologies and the Internet technologies are the most important initiators of innovation and growth of the national economies in developing countries in the world. New digital technology and innovation are a powerful 'weapon' for the re-engineering of the entire industries and value chains of a country, which reduce barriers to entry of these companies from these countries to world markets and open the doors for a new generation of entrepreneurs - Internet entrepreneurs. Developing countries have provided the stimulus and support to small and medium-sized enterprises to take the full advantage of the latest digital technology and realize new economic benefits. Wider use of advanced digital technologies by entrepreneurs, through a new business opportunities, boost the growth and development of a country and increasing of the employment rate. This paper indicates the importance of Internet entrepreneurship, benefits, as well as the need and improvement for development in the Republic of Serbia.