E-business technologies for xRM: Exploring the readiness of public broadcasters
Nema prikaza
Autori
Barać, DušanRatković-Živanović, Vanjica
Despotović-Zrakić, Marijana
Labus, Aleksandra
Bogdanović, Zorica
Članak u časopisu (Objavljena verzija)
Metapodaci
Prikaz svih podataka o dokumentuApstrakt
This paper examines the possibilities of enhancing relationship management between public service broadcasters and their stakeholders by harnessing the potential of newest e-business technologies and concepts, such as: social media, digital and interactive TV, and mobile computing. In order to facilitate adoption of relationship management strategy, a framework for leveraging relationship management is proposed. Evaluation was performed within the e-business system of a public broadcaster. This empirical study explored the readiness and expected benefits of relationship management implementation. The research results have indicated that a public broadcaster could achieve a higher level of social responsibility, improve business sustainability, and empower communication and collaboration with all the stakeholders by using emerging technologies for relationship management activities.
Ključne reči:
Relationship management / Public service broadcasting / New e-business technologies / Electronic mediaIzvor:
Telematics and Informatics, 2017, 34, 1, 20-29Izdavač:
- Elsevier Science Bv, Amsterdam
Finansiranje / projekti:
- Primena računarske tehnike u eksperimentalnoj fizici čvrstog stanja (RS-MESTD-Basic Research (BR or ON)-174031)
DOI: 10.1016/j.tele.2016.04.005
ISSN: 0736-5853
WoS: 000384853800004
Scopus: 2-s2.0-84964621644
Institucija/grupa
Fakultet organizacionih naukaTY - JOUR AU - Barać, Dušan AU - Ratković-Živanović, Vanjica AU - Despotović-Zrakić, Marijana AU - Labus, Aleksandra AU - Bogdanović, Zorica PY - 2017 UR - https://rfos.fon.bg.ac.rs/handle/123456789/1679 AB - This paper examines the possibilities of enhancing relationship management between public service broadcasters and their stakeholders by harnessing the potential of newest e-business technologies and concepts, such as: social media, digital and interactive TV, and mobile computing. In order to facilitate adoption of relationship management strategy, a framework for leveraging relationship management is proposed. Evaluation was performed within the e-business system of a public broadcaster. This empirical study explored the readiness and expected benefits of relationship management implementation. The research results have indicated that a public broadcaster could achieve a higher level of social responsibility, improve business sustainability, and empower communication and collaboration with all the stakeholders by using emerging technologies for relationship management activities. PB - Elsevier Science Bv, Amsterdam T2 - Telematics and Informatics T1 - E-business technologies for xRM: Exploring the readiness of public broadcasters EP - 29 IS - 1 SP - 20 VL - 34 DO - 10.1016/j.tele.2016.04.005 UR - conv_1867 ER -
@article{ author = "Barać, Dušan and Ratković-Živanović, Vanjica and Despotović-Zrakić, Marijana and Labus, Aleksandra and Bogdanović, Zorica", year = "2017", abstract = "This paper examines the possibilities of enhancing relationship management between public service broadcasters and their stakeholders by harnessing the potential of newest e-business technologies and concepts, such as: social media, digital and interactive TV, and mobile computing. In order to facilitate adoption of relationship management strategy, a framework for leveraging relationship management is proposed. Evaluation was performed within the e-business system of a public broadcaster. This empirical study explored the readiness and expected benefits of relationship management implementation. The research results have indicated that a public broadcaster could achieve a higher level of social responsibility, improve business sustainability, and empower communication and collaboration with all the stakeholders by using emerging technologies for relationship management activities.", publisher = "Elsevier Science Bv, Amsterdam", journal = "Telematics and Informatics", title = "E-business technologies for xRM: Exploring the readiness of public broadcasters", pages = "29-20", number = "1", volume = "34", doi = "10.1016/j.tele.2016.04.005", url = "conv_1867" }
Barać, D., Ratković-Živanović, V., Despotović-Zrakić, M., Labus, A.,& Bogdanović, Z.. (2017). E-business technologies for xRM: Exploring the readiness of public broadcasters. in Telematics and Informatics Elsevier Science Bv, Amsterdam., 34(1), 20-29. https://doi.org/10.1016/j.tele.2016.04.005 conv_1867
Barać D, Ratković-Živanović V, Despotović-Zrakić M, Labus A, Bogdanović Z. E-business technologies for xRM: Exploring the readiness of public broadcasters. in Telematics and Informatics. 2017;34(1):20-29. doi:10.1016/j.tele.2016.04.005 conv_1867 .
Barać, Dušan, Ratković-Živanović, Vanjica, Despotović-Zrakić, Marijana, Labus, Aleksandra, Bogdanović, Zorica, "E-business technologies for xRM: Exploring the readiness of public broadcasters" in Telematics and Informatics, 34, no. 1 (2017):20-29, https://doi.org/10.1016/j.tele.2016.04.005 ., conv_1867 .