Social Network Analysis in E-Education

Abstract

In this paper the authors study the application of social network analysis in e-education. The main goal is to apply social network analysis concepts and tools to analyze data from e-education contexts. The expected results are twofold. First, the research gives information on students' profiles, in terms of their interests, attitudes and problems, which can be used for improving the e-education process. Second, the research provides an example of usage of social network data that can be used to improve the social network marketing of educational institutions. The experiment has been conducted within Faculty of organizational sciences, University of Belgrade.