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A comparative empirical study of analytic hierarchy process and conjoint analysis:literature review
dc.creator | Popović, Milena | |
dc.creator | Kuzmanović, Marija | |
dc.creator | Savić, Gordana | |
dc.date.accessioned | 2023-05-12T11:17:50Z | |
dc.date.available | 2023-05-12T11:17:50Z | |
dc.date.issued | 2018 | |
dc.identifier.issn | 2560-6018 | |
dc.identifier.uri | https://rfos.fon.bg.ac.rs/handle/123456789/1860 | |
dc.description.abstract | This paper is based on the main difference between conceptual and theoretical frameworks as well as literature review of comparative studies of two multi-criteria decision making methods (MCDM): Analytic Hierarchy Process (AHP) and Conjoint analysis. The AHP method represents a formal framework for solving complex multiatributive decision making problems, as well as a systemic procedure for ranking multiple alternatives and/or for selecting the best from a set of available ones. Conjoint analysis is an experimental approach used for measuring individual's preferences regarding the attributes of a product or a service. It is based on a simple premise that individuals evaluate alternatives, with these alternatives being composed of a combination of attributes whose part-worth utilities are estimated by researchers. Bearing in mind the quality of desired results, it must be dependent on the problems and aspects of research: Knowledge of the MCDM methods, level of complexity (number of criteria), order effects, level of consistency, chooses the appropriate method. | en |
dc.publisher | Regional Association for Security and crisis management | |
dc.relation | info:eu-repo/grantAgreement/MESTD/Technological Development (TD or TR)/33044/RS// | |
dc.relation | info:eu-repo/grantAgreement/MESTD/Integrated and Interdisciplinary Research (IIR or III)/44007/RS// | |
dc.rights | openAccess | |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
dc.source | Decision Making: Applications in Management and Engineering | |
dc.subject | Multi-criteria decision making (MCDM) methods | en |
dc.subject | Literature review | en |
dc.subject | Conjoint analysis | en |
dc.subject | Analytic Hierarchy Process | en |
dc.title | A comparative empirical study of analytic hierarchy process and conjoint analysis:literature review | en |
dc.type | article | |
dc.rights.license | BY | |
dc.citation.epage | 163 | |
dc.citation.issue | 2 | |
dc.citation.other | 1(2): 153-163 | |
dc.citation.rank | M23 | |
dc.citation.spage | 153 | |
dc.citation.volume | 1 | |
dc.identifier.doi | 10.31181/dmame1802160p | |
dc.identifier.rcub | conv_3564 | |
dc.identifier.scopus | 2-s2.0-85057394167 | |
dc.type.version | publishedVersion |
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