Designing IoT Infrastructure for Neuromarketing Research
Samo za registrovane korisnike
2019
Konferencijski prilog (Objavljena verzija)
Metapodaci
Prikaz svih podataka o dokumentuApstrakt
The field of research is IoT infrastructure for neuromarketing. The goal is to develop a comprehensive open infrastructure based on Internet of things that can be used for conducting neuromarketing research. As a proof of concept, we have developed an infrastructure based on IoT devices and sensors for collecting data on examinee’s responses to marketing content. The software part of the system includes an application for presentation of marketing contents, a non-relational database for big data analysis the collected data, and a tool for visualization of research results. A neuromarketing experiment with 30 participants has been conducted to evaluate the developed infrastructure. Results show that the developed infrastructure can be used to detect users’ reactions in near real time, and to provide an adequate base for biofeedback.
Ključne reči:
Neuromarketing / Internet of things / BiofeedbackIzvor:
Advances in Intelligent Systems and Computing, 2019, 930, 928-935Izdavač:
- Springer Verlag
Finansiranje / projekti:
- Primena računarske tehnike u eksperimentalnoj fizici čvrstog stanja (RS-MESTD-Basic Research (BR or ON)-174031)
Institucija/grupa
Fakultet organizacionih naukaTY - CONF AU - Vasiljević, Tatjana AU - Bogdanović, Zorica AU - Rodić, B. AU - Naumović, Tamara AU - Labus, Aleksandra PY - 2019 UR - https://rfos.fon.bg.ac.rs/handle/123456789/2011 AB - The field of research is IoT infrastructure for neuromarketing. The goal is to develop a comprehensive open infrastructure based on Internet of things that can be used for conducting neuromarketing research. As a proof of concept, we have developed an infrastructure based on IoT devices and sensors for collecting data on examinee’s responses to marketing content. The software part of the system includes an application for presentation of marketing contents, a non-relational database for big data analysis the collected data, and a tool for visualization of research results. A neuromarketing experiment with 30 participants has been conducted to evaluate the developed infrastructure. Results show that the developed infrastructure can be used to detect users’ reactions in near real time, and to provide an adequate base for biofeedback. PB - Springer Verlag C3 - Advances in Intelligent Systems and Computing T1 - Designing IoT Infrastructure for Neuromarketing Research EP - 935 SP - 928 VL - 930 DO - 10.1007/978-3-030-16181-1_87 UR - conv_3572 ER -
@conference{ author = "Vasiljević, Tatjana and Bogdanović, Zorica and Rodić, B. and Naumović, Tamara and Labus, Aleksandra", year = "2019", abstract = "The field of research is IoT infrastructure for neuromarketing. The goal is to develop a comprehensive open infrastructure based on Internet of things that can be used for conducting neuromarketing research. As a proof of concept, we have developed an infrastructure based on IoT devices and sensors for collecting data on examinee’s responses to marketing content. The software part of the system includes an application for presentation of marketing contents, a non-relational database for big data analysis the collected data, and a tool for visualization of research results. A neuromarketing experiment with 30 participants has been conducted to evaluate the developed infrastructure. Results show that the developed infrastructure can be used to detect users’ reactions in near real time, and to provide an adequate base for biofeedback.", publisher = "Springer Verlag", journal = "Advances in Intelligent Systems and Computing", title = "Designing IoT Infrastructure for Neuromarketing Research", pages = "935-928", volume = "930", doi = "10.1007/978-3-030-16181-1_87", url = "conv_3572" }
Vasiljević, T., Bogdanović, Z., Rodić, B., Naumović, T.,& Labus, A.. (2019). Designing IoT Infrastructure for Neuromarketing Research. in Advances in Intelligent Systems and Computing Springer Verlag., 930, 928-935. https://doi.org/10.1007/978-3-030-16181-1_87 conv_3572
Vasiljević T, Bogdanović Z, Rodić B, Naumović T, Labus A. Designing IoT Infrastructure for Neuromarketing Research. in Advances in Intelligent Systems and Computing. 2019;930:928-935. doi:10.1007/978-3-030-16181-1_87 conv_3572 .
Vasiljević, Tatjana, Bogdanović, Zorica, Rodić, B., Naumović, Tamara, Labus, Aleksandra, "Designing IoT Infrastructure for Neuromarketing Research" in Advances in Intelligent Systems and Computing, 930 (2019):928-935, https://doi.org/10.1007/978-3-030-16181-1_87 ., conv_3572 .