Challenging E-Learning in Higher Education via Instagram

Abstract

This paper discusses employing social network Instagram in higher education via e-learning. Numerous studies have shown that the application of social networks can encourage collaboration among students, increase motivation for e-learning, improve the promotion of study programs and specific teaching subjects within higher education institutions. Over the past few years, the number of Instagram users has grown and opportunities for its implementation in education have increased. Key benefits of using Instagram in higher education are related to enhancing e-learning experience through sharing a post in the form of pictures, videos, or short stories. To test the possibilities of integrating Instagram-related activities in formal e-learning, we have performed a pilot study within undergraduate studies at the Faculty of Organizational Sciences, University of Belgrade. Participants of the research were third-year students who attended the course Electronic Business. Students were involved in Instagram challenges organized by teachers for one month. The tasks for students were to find and post Instagram stories related to assigned e-business topics and to participate in the analysis of their colleagues’ stories by giving quick reactions and comments. After completing the e-learning challenge, students were given an Instagram story quiz to test their knowledge. The students completed an online survey and expressed their attitudes on this type of learning. The analysis of results shows students’ readiness to use Instagram as an e-learning tool. The results point out that students feel this type of activity challenges their creativity and enables them to learn in new and motivating ways.