Exploring the Key Factors of Process Improvement that Drive Competitive Advantage: A Case of Serbia

Abstract

The aim of this study is to define the set of BPI factors that contribute the most to the success of gaining competitive advantage in the company. This paper aims to investigate the linkages between BPI in context of BPM and competitive advantage, and whether BPI practices ensure that companies can accomplish desired results. Structural equation modeling (SEM) was conducted to identify key factors that contribute to the success of BPI, which in turn drives competitive advantage on the market. An online survey was conducted and data has been collected from the Serbian companies from different sectors. The results highlight the impact BPI has on competitive advantage in companies and shows which factors significantly contribute to success of BPI in context of leadership and employees. To achieve desired results, the focus has to be on strong support of the leadership and good communication between employees. The study highlights significance of setting short- and long-term objectives, so that employees can understand the need for BPI projects, as well as their position in them. This study can help practitioners to be more successful in achieving BPI goals, to understand the nature of process improvement and to transform their process knowledge into competitive advantage.