Marketing nastup na internetu

Abstract

U radu je prikazan modelski pristup marketing nastupa naših preduzeća na Internetu. Ovaj pristup podrazumeva niz akcija koje se sprovode u cilju definisanja i sprovođenja uspešnog poslovno/marketinškog nastupa na Internetu. Posebna pažnja je posvećena statističkoj evaluaciji rezultata koja je uslovljena izborom odgovarajućeg modela. Izložena metodologija je implementirana razvojem Smart LT mailto:Sm"rt> modela, koji predstavlja polaznu osnovu za sve oblike poslovanja na Internetu, pogotovu u .yu domenu.

The thesis deals with model approach to marketing presentation of Yugoslav enterprises on Internet. This approach implies a number of actions undertaken in order to define and carry out a successful business/marketing presentation on Internet Special attention are given to statistical evaluation of the results, which is conditioned by the choice of a suitable model. The presented methodology was implemented with the development of Smart model, which represents the starting point for all forms of business operations on Internet, especially in .yu domain.