Proizvod u službi održivog razvoja - ekološka podobnost i vrednovanje ekološke podobnosti proizvoda

Abstract

Debata o životnoj sredini je završena. Biti "zelen" ne predstavlja više pomodarstvo ili luksuz već novu činjenicu poslovnog života i samog života uopšte. Organizacije su "probuđene" činjenicom da je "zvuk" zaštite životne sredine/ekološkog menadžmenta jednostavno i zvuk poslovnog menadžmenta. Rasprava o kvalitetu, zdravlju i bezbednosti, koja se odvijala pre par godina, ustanovila je ove faktore kao ključne za efektivnost poslovne prakse baš kao i što je ustanovila važnost problematike životne sredine. Zato, mnoge organizacije već očekuju od svojih dobavljača da usvoje ekološki odgovornije stavove, a ovaj nov poslovni etos je doveo, u mnogim slučajevima, do zahteva da dobavljači ako žele da učestvuju u poslovanju moraju da imaju i sertifikovani ekološki menadžment sistem (EMS). Svaka poslovna aktivnost ima potencijal da stvara ekološke uticaje/ uticaje na životnu sredinu (od upotrebe sirovina i energije preko stvaranja otpada u svim oblicima, distribucije proizvoda i usluga, upotrebe proizvoda od strane potrošača do njihovog konačnog odlaganja). Stoga dizajniranje eko/ekološki podobnih proizvoda (korišćenjem dizajna za životnu sredinu) i usluga se visoko kotira u svakoj ekološkoj, ekonomskoj, socijalnoj i političkoj agendi. Sam dizajn ekološki podobnih proizvoda implicira i neophodnost vrednovanja njihove ekološke podobnosti prema kriterijumima ekološke podobnosti, a u skladu sa osnovnim principima i postulatima održivog razvoja.

The environment debate is over. Being "green" is no longer fashionable or glamorous, it is a new fact of business life and life itself. Organizations are "waking up" to the fact that sound environmental management is simply sound business management. The debate about quality and health and safety several years ago established these factors as cornerstones of effective business practice just as environmental issues are here to stay. There is strong evidence that many organizations are already expecting their suppliers to adopt a more environmentally responsible attitude and this new business ethos had led, in many cases, to the requirement for suppliers to have a certified EMS in place in order to do business. Every business activity has the potential to generate environmental impacts (from the consumption of raw materials and energy, to the generation of waste in its many forms, to the distribution of products and services, their use by the consumer and their final disposal). Designing eco/environmentally-friendly products (by using design for environment) and services is high on everyone's environmental economic, social and political agenda. Design for environment implies necessity evaluation of environmental suitability of product by criteriums of environmentally suitability, in accordance with the basic principals and postulates of sustainable development.