Big Data Analysis in Social Media

Abstract

The Internet community has changed a lot in the past few years. Social media has changed the way of communication and connected millions of people. With the increase of information that is being generated in these communication channels, there is a new problem: storing all the data. Relational databases are no longer most suitable storage for social media data. Two technical entities have come together. First is big data for massive amounts of data. Second, there’s advanced analytics, which is a collection of different tool types for getting meaningful information from the data. Together they make big data analytics, a new practice in BI today. This paper presents big data, social media, and social media data infrastructure. It also shows tools for analyzing big data. The contribution of this paper is to provide an overview of tools and techniques for analyzing social media data either for research or business purposes