Applying coefficients of preference in ranking (CPR)

Abstract

In marketing or medical research, especially in psychiatrics, it is very often necessary to define preference of examinees against defined object (persons, products, or phenomena). A question that is related to the object of preference is defined as like degree of like (positive preference) or as like degree of dislike (negative preference), where estimation is done as in scholar system (nominal or ordinal characteristics), with marks 1 through 5. Rank of objects achieved is very often expressed as average, which is not a good measure for realistic object ranking. In this paper, a coefficient of preference is presented as an effort to rank object more efficiently than average or other methods for ranking, especially in the meaning of preference. Preference is essential for humankind for decision making. One of the measures is Coefficients of Preference in Ranking (CPR) as shown.