Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?

Please use this identifier to cite or link to this item: https://rfos.fon.bg.ac.rs/handle/123456789/2650

Full metadata record

DC Field	Value	Language
dc.creator	Perić, Tamara	-
dc.creator	Vlastelica, Tamara	-
dc.creator	Pavković, Vladimir	-
dc.date.accessioned	2024-01-10T11:42:51Z	-
dc.date.available	2024-01-10T11:42:51Z	-
dc.date.issued	2022	-
dc.identifier.uri	https://rfos.fon.bg.ac.rs/handle/123456789/2650	-
dc.language.iso	en	sr
dc.publisher	University of Belgrade, Faculty of Organizational Sciences	sr
dc.rights	openAccess	sr
dc.rights.uri	https://creativecommons.org/licenses/by/4.0/
dc.source	XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts	sr
dc.subject	Social marketing	sr
dc.title	Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?	sr
dc.type	conferenceObject	sr
dc.rights.license	BY	sr
dc.citation.epage	335	-
dc.citation.spage	334	-
dc.type.version	publishedVersion	sr
item.cerifentitytype	Publications	-
item.fulltext	No Fulltext	-
item.grantfulltext	none	-
item.openairetype	conferenceObject	-
item.languageiso639-1	en	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
Appears in Collections:	Radovi istraživača / Researchers’ publications

Check

This item is licensed under a Creative Commons License