Evolutionary paths in human-centered digital marketing: insights and applications

Abstract

In the era of the fourth industrial revolution, digital marketing is pivotal for business growth, especially for large enterprises. Recognizing the significance of human factors in digital strategies, there's a growing inclination towards human-centered approaches. This trend is reflected in the development of products customized to human needs, indicative of broader innovations in the digital realm. Through hybridbibliographical research, this study aims to elucidate insights into human-centered digital marketing, thereby enhancing comprehension of its implications on contemporary issues and laying the groundwork for future research endeavors in the field