PORTER’S DIGITAL VALUE CHAIN: A STRATEGIC ROADMAP FOR DIGITAL TRANSFORMATION

Abstract

Digital transformation is rapidly becoming a fundamental aspect for the growth and management of businesses across various sizes and sectors, offering numerous advantages. However, statistics indicate a high failure rate among these initiatives. In response to this challenge, this study conducted an extensive literature review and developed Porter’s Digital Maturity Model based on Porter’s Digital Value Chain. This model includes seven dimensions and six levels of digital maturity and was validated through interviews with experts across different industrial sectors. The model is detailed, comprehensive, suitable for various companies and industrial sectors, and adapts to different development stages across various company departments and matches the company's strategic goals. This model enables companies to accurately assess their digital maturity level, understand the digital landscape and contemporary requirements, and successfully execute digital transformation. It also enriches the available literature on digital transformation and digital maturity models.