Effects of contemporary environment upon changes of organizational strategies

Abstract

Organizational strategy formulation is determined by the overall conditions in the environment in which the organizations operate. The environment sets conditions and limitations to organizational operations. This work is an empiric research into the environmental impact upon organizational strategies formulating, i.e., strategy changing in Serbia. It defines a set of relevant variables in the environment which are known to affect the changes in organizational strategies, and uses a sample of more than 70 organizations to identify a certain number of factors that condition these changes. These factors are then analyzed from the point of view of their integrity in the business process based on value adding, and stretching from the supplier to the consumer. .