Korporativna društvena integracija - elektronsko poslovanje i javne politike

Abstract

Koncepti društveno odgovornog poslovanja i društveno odgovornog ponašanja deo su najšireg vrednosnog CSR sistema (Corporate Social Resposibility). Korporativna društvena odgovornost i održivi razvoj predstavljaju oblike implementacije CSR koncepata u javnim politikama u koje spada i politika energetske efikasnosti. Autori ovog rada e-Upravu smatraju vidom implementacije elektronskog poslovanja. E-Uprava ima za cilj da informacije od javnog značaja putem interaktivnih e-servisa učini transparentnim i dostupnim građanima. Cilj ovog rada je da proširi fokus istraživanja sa korporativne društvene odgovornosti preduzeća na društvenu odgovornost e- Uprave. Budući da e-Uprava ima potencijal da CSR koncept transformiše u koncept korporativne društvene integracije, autori dokazuju da društveno odgovorno ponašanje, osim profitno orijentisanijh kompanija, obuhvata i državnu upravu, vladine i nevladine organizacije i umreženu zajednicu odgovornih pojedinaca.

The concepts of socially responsible business and socially responsible behavior are part of a broad CSR (Corporate Social Responsibility) system of values. The corporate social responsibility and sustainable development are forms of the CSR concepts implementation in public policies, among which the policy of energy efficiency. The authors of this paper regard e-Government as one aspect of e-business implementation. The aim of the e- Government is to make the information of public concern transparent and accessible to the citizens, by way of interactive e-services. Our aim in this paper is to extend the focus of research from the corporate social responsibility to the social responsibility of e-Government. Since the e-Government has the capacity of transforming the CSR concept into the concept of corporate social integration, the authors attempt to prove that, in addition to the profit oriented companies, the socially responsible behavior incorporates the state administration, governmental and non-governmental organizations as well as the networked community of responsible individuals.