Konkurentske strategije u uslovima digitalne ekonomije

Abstract

Rad se odnosi na kompleksnost kreiranja i realizovanja konkurentske strategije u uslovima digitalne ekonomije. Preispituju se karakteristike digitalne ekonomije i promene koje ona donosi sa aspekta strategijskog menadžmenta. Posebno su analizirane specifičnosti poslovnog okruženja, mrežne infrastrukture i prirode konkurencije. U fokusu su znanje, informacije i ideje kao resursi. Predstavljeni su aktuelni pristupi faktorima konkurentnosti, kreiranju i ostvarenju konkurentskih prednosti i dati konkretni primeri uspešnog Internet biznisa, uz perspektive njegovog daljeg razvoja. .

The work deals with the complexity of creating and implementation of a competitive strategy in the conditions of digital economy. It analyses the characteristics of digital economy and the changes it brings about from the point of view of the strategic management. Special attention is paid to the analysis of the specific features of the business environment, network infrastructure and the nature of competition. The focus of our attention are knowledge, information and ideas as resources. The study presents some current approaches to factors of competition, creation, and achievement of competitive advantages and also some concrete examples of a successful Internet business, with the prospects of its further development. .