Uloga biznisa u društvu

Abstract

U novoj globalnoj postavci poslovanja očekuje se da organizacije ostvare ekonomski rast i povećaju konkurentnost, ali u isto vreme da doprinesu održivom razvoju ekonomije, životne sredine i društva. U radu je predstavljena uloga biznisa u društvu kroz različite perspektive koje su u određenom periodu razvoja ekonomije bile dominantne. Posebno je objašnjena korporativna društvena odgovornost koja predstavlja savremenu filozofiju poslovanja. .

In the new global business setting, companies are expected to achieve economic growth and increase competitiveness, but at the same time to contribute to the sustainable development of economy, environment and society. This paper reviews the role of business in the society through a variety of perspectives that were dominant within a certain period of economics development. Special emphasis is given to the corporate social responsibility as a contemporary philosophy of doing business. .