Bringing the real world into your classroom applying the case study methodmm

Abstract

In 2011 students from the Faculty of Organizational Sciences won the top ranking schools at the regional final at The Hult Global Case Challenge in London. The new type of case study, named the case study method(mm), uses the experiences and best practice to bring business reality to Marketing Management courses and to encourage communication and exchanging ideas among teacher, students, and the company representatives at the business case study competitions. This paper is based on research on the use of the case method among 128 students from Serbia, Bosnia and Herzegovina, Croatia, Montenegro, Former Yugoslav Republic of Macedonia (FYROM), and Slovenia, which have had experience with case study method during different level of studies. Findings indicate that solving the real business problem from practice is the most important motive for students to participate at the case study competition. This paper also summarizes the criteria for case study competition grading from the students view, advantages and disadvantages and crucial steps of applying case study in the learning process. These results should provide future direction for better use of case study method(mm) for teachers, students and company who provide case study.