The impact of digitalisation on the organisational capability changes - Evidence from Serbia

Abstract

Business across all industries had been influenced by the rise of digitalisation trends. This had provided an imperative for organisations to change in order to remain competitive in the marketplace. Companies had to transform an organisation behaviour, process, or culture in the way which reflected the new business opportunities in digital environment. The following study analyses the implications of digital transformation in the companies located in Serbia, by highlighting the several dimensions of its multiple benefits, recognised from the literature review and empirical research results.