Procena efikasnosti učesnika elektronske trgovine

Abstract

U ovom radu je dat prikaz mogućnosti primene DEA metode za analizu efikasnosti učesnika u elektronskoj trgovini. DEA je metoda matematičkog programiranja koja se veoma uspešno koristi za ocenu poslovanja organizacionih jedinica, naročito u neprofitnom i uslužnom sektoru. Elektronska trgovina je postala veoma rasprostranjen način kupovine i prodaje u poslednjih nekoliko godina. Svrha primene DEA metoda je ocenjivanje efikasnosti pojedinih učesnika elektronske trgovine, utvrđivanje izvora njihove neefikasnost i poboljšanje njene efikasnosti, posebno u oblastima koje su orijentisane prema korisnicima.

In this paper, possibilities of application of DEA method for measuring of e-commerce participants’ efficiency are presented. DEA is mathematical programming method that is used very successfully in the past few years for assessing relative efficiency of organizational units, particularly in non-profit and service sector. E-commerce has become a very extensive way of doing business in recent time. In that context, DEA methods could be very useful for e-commerce with assessing efficiency score of e-commerce participants. DEA also could be used for identification source of participants’ inefficiency, especially in the customer-oriented segment of e-commerce.