Please use this identifier to cite or link to this item: https://rfos.fon.bg.ac.rs/handle/123456789/2576
Title: Toward the utilization of chatbots in the banking sector
Authors: Đukić, Marija S.
Škembarević, Milica S.
Jejić, Olga A.
Pajić Simović, Ana R.
Keywords: artificial intelligence;banking sector;chatbot;SWOT analysis
Issue Date: 2023
Publisher: Faculty of Organization and Informatics, University of Zagreb
Abstract: The increasing interest in artificial
intelligence led many industry sectors to incorporate
this technology in order to remain competitive. The
integration of artificial intelligence chatbots in the
banking sector has brought significant changes. While
chatbots offer efficiency and convenience, they also
have limitations in handling complex situations. This
research examines the impact of chatbot technology in
the banking sector, specifically its application for
client communication, and assistance in banking
activities. To analyze chatbot capabilities, two use
case scenarios are defined, representing real banking
services of varying complexity and human involvement.
SWOT analysis was used to explore the benefits and
limitations of the chatbot application.
URI: https://rfos.fon.bg.ac.rs/handle/123456789/2576
ISSN: 1848-2295
Appears in Collections:Radovi istraživača / Researchers’ publications

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