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https://rfos.fon.bg.ac.rs/handle/123456789/2645Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.creator | Radović, Selena | - |
| dc.creator | Vlastelica, Tamara | - |
| dc.date.accessioned | 2024-01-10T10:01:24Z | - |
| dc.date.available | 2024-01-10T10:01:24Z | - |
| dc.date.issued | 2018 | |
| dc.identifier.uri | https://rfos.fon.bg.ac.rs/handle/123456789/2645 | - |
| dc.language.iso | en | sr |
| dc.publisher | University of Belgrade, Faculty of Organizational Sciences | sr |
| dc.rights | openAccess | sr |
| dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
| dc.source | Proceedings of the XVI International Symposium SymOrg 2018 – Doing Business in the Digital Age: Challenges, Approaches and Solutions | sr |
| dc.subject | Sales promotion | sr |
| dc.subject | Advertising | sr |
| dc.subject | FMCG | sr |
| dc.title | The synergy of sales promotion and online advertising in affecting FMCG consumer behaviour | sr |
| dc.type | conferenceObject | sr |
| dc.rights.license | BY | sr |
| dc.citation.epage | 618 | - |
| dc.citation.spage | 609 | - |
| dc.description.other | ISBN 978-86-7680-361-3 | sr |
| dc.type.version | publishedVersion | sr |
| item.cerifentitytype | Publications | - |
| item.fulltext | No Fulltext | - |
| item.grantfulltext | none | - |
| item.openairetype | conferenceObject | - |
| item.languageiso639-1 | en | - |
| item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
| Appears in Collections: | Radovi istraživača / Researchers’ publications | |
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