The synergy of sales promotion and online advertising in affecting FMCG consumer behaviour

Please use this identifier to cite or link to this item: https://rfos.fon.bg.ac.rs/handle/123456789/2645

Title:	The synergy of sales promotion and online advertising in affecting FMCG consumer behaviour
Authors:	Radović, Selena Vlastelica, Tamara
Keywords:	Sales promotion;Advertising;FMCG
Issue Date:	2018
Publisher:	University of Belgrade, Faculty of Organizational Sciences
URI:	https://rfos.fon.bg.ac.rs/handle/123456789/2645
Appears in Collections:	Radovi istraživača / Researchers’ publications

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