Extending Marketplace Business Model in Academia: A Case of FONBoard

Abstract

Marketplaces as a highly emerging type of business models have been implemented in a wide corpus of contexts. This paper aims to both enrich and implement the marketplace model within the university’s ecosystem. We introduce FonBoard - a novel marketplace platform that brings together companies, students, organizations and teaching staff with the primary goal to support students in career development and matching with the most relevant employers. The Fonboard platform is described in detail from the perspective of features, roles, processes and business model. The initial results of the platform usage are presented as well.