EXPLORING USER EXPRIENCES OF RIDE-SHARING IN THE REPUBLIC OF SERBIA

Abstract

studija ima za cilj da sagleda iskustva korisnika usluga deljene vožnje u Republici Srbiji. Koristeći metode empirijskog istraživanja, rad istražuje kako korisnici doživljavaju i vrednuju ove usluge, identifikujući glavne prednosti i izazove sa kojima se susreću. Sprovedeno istraživanje se fokusira na razumevanje ključnih faktora koji utiču na korisničku odluku da koriste deljenu vožnju, uključujući aspekte kao što su cena, dostupnost, komfor, bezbednost i ekološki faktori. Rezultati ovog istraživanja pružaju uvide u ponašanje potrošača i trendove u oblasti deljene vožnje i deljene mobilnosti, kao i smernice za buduće strateško planiranje u ovoj oblasti.

In the era of digital transformation and growing sharing economy models, this study aims to examine user experiences of ride-sharing services in the Republic of Serbia. Utilizing empirical research, the paper explores how users perceive and evaluate these services, identifying the main benefits and challenges they encounter. The conducted research focuses on understanding key factors influencing user decisions to use shared transportation, including aspects such as price, availability, comfort, safety, and environmental factors. The results of this study provide valuable insights into consumer behavior and trends in the field of ride-sharing and shared mobility, as well as guidelines for future strategic planning in this area.