Please use this identifier to cite or link to this item: https://rfos.fon.bg.ac.rs/handle/123456789/3106
Title: Entrepreneurship empowered by artificial intelligence
Authors: Janković, Nikola
Lečić-Cvetković, Danica 
Rajković, Teodora 
Keywords: artificial intelligence;entrepreneurship;business transformation;digital economy;automation
Issue Date: 2025
Abstract: Artificial Intelligence (AI) is changing entrepreneurship by transforming how companies innovate, operate and stay competitive in the digital era. This paper examines how AI is becoming part of entrepreneurial practices and its impact on improving operations. This research combines theoretical frameworks with practical examples to outline best practices for AI adoption among entrepreneurs. The purpose of this study is to examine how AI contributes to driving innovation, improving operational efficiency and increasing customer engagement. The
aim of this paper is to provide actionable insights into leveraging AI for competitive advantage. The intention of this paper is to inspire entrepreneurs to adopt responsible and strategic approaches to AI integration. By synthesizing theoretical insights and practical findings, this paper underscores the transformative potential of AI, guiding entrepreneurs toward growth and progress in the digital economy.
URI: https://rfos.fon.bg.ac.rs/handle/123456789/3106
ISBN: 978-961-286-963-2
Appears in Collections:Radovi istraživača / Researchers’ publications

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