THE USE OF GENERATIVE AI TOOLS BY LOGISTICS PROFESSIONALS IN GERMANY, CROATIA, AND SERBIA

Abstract

Тhe aim of this study is to examine the use of general generative artificial intelligence (AI) tools and generative AI office tools among logistics professionals in Germany, Croatia, and Serbia. To that end, an exploratory analysis about available generative AI tools and their use in logistics is conducted. Then, an empirical study is performed to investigate generative AI tool utilization among German, Croatian, and Serbian logistics professionals. This study provides new insights into the profiles of logistics professionals from these three countries, as well as their utilization and satisfaction with general generative AI tools and generative AI office tools.