Upravljanje inovacijama primenom modela 'faza-kapija'

Abstract

Rad se bavi modelima upravljanja inovacionim procesima - projektima, pre svega, u domenu razvoja novog proizvoda. Polazi se od definisanja osnovnih elemenata upravljanja inovacijama - od ideje do komercijalizacije, sa ciljem realizacije ukupnog poslovnog uspeha, povećanja konkurentnosti i profitabilnosti. U tom smislu, kao ključni model po značaju i efektima implementacije izdvojen je pristup Faza-Kapija (engl. Stage-Gate). Ovaj model predstavlja poznati savremeni koncept razvoja novog proizvoda šematski plan upravljanja projektom inovacije proizvoda, usmeren ka povećanju efektivnosti i efikasnosti, sa definisanim fazama - aktivnostima te kapijama - tačkama odlučivanja na osnovu definisanih kriterijuma.

The paper is dealing with innovation project management models, especially in the domain of a new product development (NPD). It has been started from the basic innovation management elements definition -from idea to commercialization, aiming at realization of business success, increasing competitiveness and profitability. In that sense, as a central model considering the importance and implementation effects, the Stage-Gate approach is addressed. It can be said that this model represents a well known new product development concept. A Stage-Gate System is a conceptual and operational road map for moving a new-product project from idea to launch. Stage-Gate divides the effort into distinct stages separated by management decision gates according to defined criteria.