Primena softverskih simulacija marketinških procesa u edukaciji

Abstract

Simulacijom marketinških procesa, već u toku studiranja, stvara se kvalitetna baza znanja koja je primenjiva uslovima poslovanja u realnom poslovnom sistemu.U skladu sa tim, održiva je tvrdnja da metod simulacije poslovnih procesa smanjuje nesklad odlučivanja u učionici i odlučivanja u praksi. Primenom simulacija, studenti su u prilici da analiziraju realne situacije i rešavaju kompleksne situacije. Važnost simulacija u izučavanju marketinške problematike potkrepljuje podatak da je 1974. godine osnovana asocijacija za primenu poslovnih simulacija u učenju na osnovu iskustva (Association for Business Simulation and Experiential Learning - ABSEL), čiji je zadatak objedininjavanje u jedinstveni forum korisnika i onih koji razvijaju marketinške simulacije, radi razmene ideja i iskustava.

By simulating marketing processes during studies, real world usable knowledge base is being created. According to that, it is considered that the simulation method of business processes is reducing nonconsistency in decision making, both in the classroom and in practice. Using simulation methods, students are in the situation to analyze real situations and to solve complex problems. Importance of Simulation methods in solving marketing problems certify fact that in the Year 1974. it had been established Association for Business Simulation and Experiential Learning - ABSEL, whose task is consolidation in a single user base, and those who develop marketing simulations for the cause of exchanging ideas and experiences.