Virtuelna realnost u obrazovanju na daljinu i marketinškim komunikacijama

Abstract

Virtuelna realnost kao okruženje od svog pojavljivanja privlačila je veliku pažnju korisnika, a samim tim, omogućavala plasiranje različitih informacija iz domena marketinga, PR-a, obrazovanja... Njen multidisciplinarni karakter činio je konstantno inspirativnom za proučavanje, ali podjednako i složenom. Iz tog razloga, niz je primera primene virtuelne realnosti u medicini, edukaciji, proizvodnji, dizajnu, prodaji, na sajmovima i zabavi... Istraživanje 'Praktična primena virtuelne realnosti u marketinškim komunikacijama i obrazovanju na daljinu' sprovedeno je na studentima i zaposlenima koji se bave informacionim tehnologijama i menadžmentom. Predstavljen je primer koji ilustruje upotrebu virtuelne realnosti u učenju na daljinu. Svoje stavove ispitanici su izrazili putem niza ajtema koji su im dostavljeni upitnikom. Dobijeni rezultati tumačeni su u kontekstu poznatih teorijskih okvira marketinga i učenja na daljinu. .

Since its beginnings, virtual reality as an environment has attracted considerable attention of many a user and hence allowed for varied information in the domains of marketing, PR, education ... to be accessible. Due to its multidisciplinary character it appeared to be a continual inspiration for research, however an equally complex subject. It is for this reason that numerous examples of virtual reality implementation are encountered in medicine, education, manufacture, design, sales, at fairs and in entertainment activities... The research titled 'Practical Implementation of Virtual Reality in Marketing Communications and Distance Education' was conducted on the sample of students and employees engaged in information technologies and management. An example was presented that illustrates the implementation of virtual reality in distance education. The respondents were invited to express their attitudes via a number of items offered to them in a questionnaire. The obtained results were interpreted in the context of well known theoretical frameworks of marketing and distance learning. .