Web-based implementation of replenishment process in distribution channels - a case study

Abstract

Demand-driven replenishment moves organizations away from a dependence on forecasts based on retrospective data and enables them to become responsive to what is actually occurring, or predicted to occur, at the distribution channels. In order to respond rapidly to demand changes, the institution of better information systems to help the channel better align inventory holding with demand is important. This case study explores working practices of procurement in distribution channels and examines the role of better demand information and retail inventory in enabling better control in retail behavior. The solution proposed in this paper is a knowledge system which provides the decision maker with better characteristics of distribution channels such as quick response, efficient inventory management, collaborative planning and forecasting. Significance: The objective of this paper is to present a new automated business solution for support of replenishment and forecasting in order to eliminate problems of manual replenishment for n distributors using Internet technologies.