Izazovi savremenog kineskog biznisa i menadžmenta

Abstract

U radu su analizirane specifične karakteristike savremenog kineskog biznisa i menadžmenta. Polazi se od uticaja kulture na kineski menadžment, posebno na afirmaciju strategijskog pristupa. Fokus je na dinamici, šansama i izazovima savremenog kineskog poslovanja u kontekstu izuzetnih makroekonomskih pokazatelja i evidentne razvojne perspektive na globalnom nivou. Poseban segment rada je posvećen digitalizaciji i razvoju konkurentnog e-biznisa. .

The work is an attempt to analyse certain specific features of modern Chinese business and management. It starts with the impact of culture upon Chinese management, especially upon the affirmation of the strategic approach. The focus is on the dynamics, opportunities and challenges of the modern Chinese business doing in the context of extraordinarily high macroeconomic indicators and evident development prospects on a global level. A special section of the work is devoted to the digitalization and the development of a competitive e-business. .