Social CRM metrics in e-education
Nema prikaza
Autori
Vulić, MarkoDadić, Jovana
Radenković, Božidar
Despotović-Zrakić, Marijana
Bogdanović, Zorica
Članak u časopisu (Objavljena verzija)
Metapodaci
Prikaz svih podataka o dokumentuApstrakt
This paper investigates possibilities of a social media application in improving student relationship management in higher education institutions. The main goal of the paper is to develop a system of metrics for measuring outcomes of social CRM in e-education. We propose a set of metrics for e-education processes, focusing on teaching, learning and communication through social media. The implementation of social CRM in e-Business Lab at University of Belgrade is presented
Ključne reči:
social media metrics / social CRM / e-education / customer relationship managementIzvor:
Metalurgia International, 2012, 17, 7, 205-211Finansiranje / projekti:
- Primena računarske tehnike u eksperimentalnoj fizici čvrstog stanja (RS-MESTD-Basic Research (BR or ON)-174031)
Institucija/grupa
Fakultet organizacionih naukaTY - JOUR AU - Vulić, Marko AU - Dadić, Jovana AU - Radenković, Božidar AU - Despotović-Zrakić, Marijana AU - Bogdanović, Zorica PY - 2012 UR - https://rfos.fon.bg.ac.rs/handle/123456789/975 AB - This paper investigates possibilities of a social media application in improving student relationship management in higher education institutions. The main goal of the paper is to develop a system of metrics for measuring outcomes of social CRM in e-education. We propose a set of metrics for e-education processes, focusing on teaching, learning and communication through social media. The implementation of social CRM in e-Business Lab at University of Belgrade is presented T2 - Metalurgia International T1 - Social CRM metrics in e-education EP - 211 IS - 7 SP - 205 VL - 17 UR - conv_3236 ER -
@article{ author = "Vulić, Marko and Dadić, Jovana and Radenković, Božidar and Despotović-Zrakić, Marijana and Bogdanović, Zorica", year = "2012", abstract = "This paper investigates possibilities of a social media application in improving student relationship management in higher education institutions. The main goal of the paper is to develop a system of metrics for measuring outcomes of social CRM in e-education. We propose a set of metrics for e-education processes, focusing on teaching, learning and communication through social media. The implementation of social CRM in e-Business Lab at University of Belgrade is presented", journal = "Metalurgia International", title = "Social CRM metrics in e-education", pages = "211-205", number = "7", volume = "17", url = "conv_3236" }
Vulić, M., Dadić, J., Radenković, B., Despotović-Zrakić, M.,& Bogdanović, Z.. (2012). Social CRM metrics in e-education. in Metalurgia International, 17(7), 205-211. conv_3236
Vulić M, Dadić J, Radenković B, Despotović-Zrakić M, Bogdanović Z. Social CRM metrics in e-education. in Metalurgia International. 2012;17(7):205-211. conv_3236 .
Vulić, Marko, Dadić, Jovana, Radenković, Božidar, Despotović-Zrakić, Marijana, Bogdanović, Zorica, "Social CRM metrics in e-education" in Metalurgia International, 17, no. 7 (2012):205-211, conv_3236 .