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Please use this identifier to cite or link to this item: https://rfos.fon.bg.ac.rs/handle/123456789/975
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DC FieldValueLanguage
dc.creatorVulić, Marko
dc.creatorDadić, Jovana
dc.creatorRadenković, Božidar
dc.creatorDespotović-Zrakić, Marijana
dc.creatorBogdanović, Zorica
dc.date.accessioned2023-05-12T10:32:35Z-
dc.date.available2023-05-12T10:32:35Z-
dc.date.issued2012
dc.identifier.issn1582-2214
dc.identifier.urihttps://rfos.fon.bg.ac.rs/handle/123456789/975-
dc.description.abstractThis paper investigates possibilities of a social media application in improving student relationship management in higher education institutions. The main goal of the paper is to develop a system of metrics for measuring outcomes of social CRM in e-education. We propose a set of metrics for e-education processes, focusing on teaching, learning and communication through social media. The implementation of social CRM in e-Business Lab at University of Belgrade is presenteden
dc.relationinfo:eu-repo/grantAgreement/MESTD/Basic Research (BR or ON)/174031/RS//
dc.rightsrestrictedAccess
dc.sourceMetalurgia International
dc.subjectsocial media metricsen
dc.subjectsocial CRMen
dc.subjecte-educationen
dc.subjectcustomer relationship managementen
dc.titleSocial CRM metrics in e-educationen
dc.typearticle
dc.rights.licenseARR
dc.citation.epage211
dc.citation.issue7
dc.citation.other17(7): 205-211
dc.citation.rankM23
dc.citation.spage205
dc.citation.volume17
dc.identifier.rcubconv_3236
dc.identifier.scopus2-s2.0-84873021985
dc.identifier.wos000304382600033
dc.type.versionpublishedVersion
item.cerifentitytypePublications-
item.fulltextNo Fulltext-
item.grantfulltextnone-
item.openairetypearticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
Appears in Collections:Radovi istraživača / Researchers’ publications
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