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https://rfos.fon.bg.ac.rs/handle/123456789/975| Title: | Social CRM metrics in e-education | Authors: | Vulić, Marko Dadić, Jovana Radenković, Božidar Despotović-Zrakić, Marijana Bogdanović, Zorica |
Keywords: | social media metrics;social CRM;e-education;customer relationship management | Issue Date: | 2012 | Abstract: | This paper investigates possibilities of a social media application in improving student relationship management in higher education institutions. The main goal of the paper is to develop a system of metrics for measuring outcomes of social CRM in e-education. We propose a set of metrics for e-education processes, focusing on teaching, learning and communication through social media. The implementation of social CRM in e-Business Lab at University of Belgrade is presented | URI: | https://rfos.fon.bg.ac.rs/handle/123456789/975 | ISSN: | 1582-2214 |
| Appears in Collections: | Radovi istraživača / Researchers’ publications |
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