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https://rfos.fon.bg.ac.rs/handle/123456789/1103| Title: | Attracting tourists to a shopping centre | Authors: | Filipović, Vinka Jovanović, Danijela Cicvarić-Kostić, Slavica |
Keywords: | tourists;targeting of tourists;shopping centre;purchasing;motives of purchase | Issue Date: | 2013 | Publisher: | Univerzitet u Beogradu - Fakultet organizacionih nauka, Beograd | Abstract: | This article highlights a necessity of adjusting the marketing mix to tourists’ requirements. The tourists are no longer limited only to the purchase of souvenirs and local artifacts. Shopping has become an important part of the overall tourist experience and tourists are becoming a very important target group for shopping centers marketing. | URI: | https://rfos.fon.bg.ac.rs/handle/123456789/1103 | ISSN: | 0354-8635 |
| Appears in Collections: | Radovi istraživača / Researchers’ publications |
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