Conjoint-based approach to location choice in the retail industry: Conceptual framework

Abstract

Retailers need to think about shoppers, not just about format, as understanding the shoppers’ dynamics holds the key to such a business. Retailers should create new delivery formats that can cater to consumers. The choice of a store location has a profound effect on the entire business life of a retail operation. A bad choice may all but guarantee failure; a good choice success (Jain, 2009).