Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?

Please use this identifier to cite or link to this item: https://rfos.fon.bg.ac.rs/handle/123456789/2650

Title:	Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?
Authors:	Perić, Tamara Vlastelica, Tamara Pavković, Vladimir
Keywords:	Social marketing
Issue Date:	2022
Publisher:	University of Belgrade, Faculty of Organizational Sciences
URI:	https://rfos.fon.bg.ac.rs/handle/123456789/2650
Appears in Collections:	Radovi istraživača / Researchers’ publications

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