XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts, 2022, 334-335
Издавач:
University of Belgrade, Faculty of Organizational Sciences
TY - CONF
AU - Perić, Tamara
AU - Vlastelica, Tamara
AU - Pavković, Vladimir
PY - 2022
UR - https://rfos.fon.bg.ac.rs/handle/123456789/2650
PB - University of Belgrade, Faculty of Organizational Sciences
C3 - XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts
T1 - Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?
EP - 335
SP - 334
ER -
@conference{
author = "Perić, Tamara and Vlastelica, Tamara and Pavković, Vladimir",
year = "2022",
publisher = "University of Belgrade, Faculty of Organizational Sciences",
journal = "XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts",
title = "Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?",
pages = "335-334"
}
Perić, T., Vlastelica, T.,& Pavković, V.. (2022). Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?. in XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts
University of Belgrade, Faculty of Organizational Sciences., 334-335.
Perić T, Vlastelica T, Pavković V. Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?. in XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts. 2022;:334-335..
Perić, Tamara, Vlastelica, Tamara, Pavković, Vladimir, "Visibility, favorability and effectiveness of social marketing campaigns – What drives behavior change?" in XVIII International Symposium SymOrg 2022: Sustainable Business Management and Digital Transformation: Challenges and Opportunities in the Post-COVID Era: Book of Abstracts (2022):334-335.