DETERMINANTE KOMPETENCIJA I ULOGA KORISNIKA POWER BI ALATA U SRBIJI

Abstract

Ovaj rad istražuje primenu i nivo znanja korisnika Power BI, kao alata poslovne inteligencija, u različitim organizacijama u Republici Srbiji. Pregled literature, baziran na Web of Science, potvrdio da je primena Power BI relativno nova i brzo rastuća istraživačka tema, sa dominantnom primenom u edukaciji i poslovnoj analitici. Kvantitativno istraživanje, sprovedeno putem onlajn ankete, obuhvatilo je 132 ispitanika. Analizirani su demografski podaci, način sticanja znanja, dužina korišćenja i uloge u primeni alata. Rezultati pokazuju da dužina rada sa Power BI, broj preuzetih uloga i nivo senioriteta značajno utiču na samoprocenu znanja, dok pol, starost i obrazovanje ne predstavljaju statistički značajne faktore. Na osnovu sprovedenog istraživanja, identifikovane su ključne prednosti i ograničenja alata, što pruža smernice za dalje unapređenje edukacije i efikasniju implementaciju u poslovnom okruženju.

This paper investigates the use and knowledge level of Power BI users, as a business intelligence tool, in various organizations in the Republic of Serbia. A literature review based on the Web of Science confirmed that the use of Power BI is a relatively new and rapidly growing research topic, with dominant applications in education and business analytics. A quantitative study, conducted through an online survey, included 132 respondents. Demographic characteristics, methods of acquiring knowledge, length of use, and user roles in applying the tool were analyzed. The results show that the length of experience with Power BI, the number of roles assumed, and the level of seniority significantly influence self-assessed knowledge, while gender, age, and education are not statistically significant factors. Based on the research findings, key advantages and limitations of the tool were identified, providing guidelines for improving education and enabling more efficient implementation in business environments.